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jackie is designing new marketing materials for a weight loss program offered by the local gym she has identified the key players in the program and is analyzing their positions,needs, and attitudes in regard to the weight loss program what creative strategy is jackie using

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W0lf93
Jackie is using the creative strategy of assessment. She is using identified persons and will gather information based on their respond to the weight loss program. She will evaluate their data and use it in the next step in her marketing campaign.