universityfor5 universityfor5
  • 01-12-2020
  • Business
contestada

(b) What is market segmentation? Explain in detail with example the THREE (3) market segmentation of Alibaba. by giving references

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ayakadur ayakadur
  • 01-12-2020

Answer:

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Geographic segmentation

Explanation:

Demographic Market Segmentation Examples :Age

Gender

Income

Location

Psychographic Market Segmentation Examples :

Personality traits

Values

Attitudes

Interests

Behavioral Market Segmentation Examples :

Purchasing habits

Spending habits

User status

Brand interactions

Geographic Market Segmentation Examples  

ZIP code

City

Country

Radius around a certain location

Climate

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yftuyiuoyig737887 yftuyiuoyig737887
  • 02-12-2020

Answer:

Explanation:

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